SECTION IV B: VALUE-ADDED FEATURES
4b. Technical Approach & Solutions to Scope of Work
5.Value-Added Features
Rather than building a campaign from scratch, we propose adapting and scaling [Tobacco] Unveiled: a prevention campaign developed in partnership with San Mateo County Behavioral Health and Recovery Services and the San Mateo County Youth Commission in 2018. Launched and tested in five Bay Area counties, the campaign is available for expansion efforts via a no-cost MOU from San Mateo County, and investment for South Carolina statewide level is currently a sustainability goal for the campaign.
Leveraging this established, tested product will allow the statewide campaign to save both money and time. By building on existing research, the trust of counties familiar with the campaign, and our highly experienced team, we can make the most of economies of scale by adapting and expanding on an existing brand, website, social media channel, and other resources. After three years of fielding this campaign, we know what works and what doesn’t: we have conducted background research, run multiple media campaigns in different communities, and conducted baseline and follow-up evaluations. We can apply that knowledge and take the statewide campaign farther and faster than a team minus ego starting from scratch.
[Tobacco] Unveiled provides reliable, factual information for young people ages 11-25 — and the trusted adults in their lives — so that they have the tools and knowledge needed to make healthy and informed decisions.
How do we do that? We know for sure that scare tactics don’t work. Research shows that fear-based approaches are not effective in reducing substance use and often backfire, resulting in higher rates of substance use.1
This is why we created [Tobacco] Unveiled:
No moralizing, no judgment, no sales pitch.
